Инновации, нацеленные на покупателя, как создавать успешные инновации

Инновации – это, на самом деле, очень просто.

Инновации – это Любовь:

занимайся любимым делом и люби своих покупателей.

И тогда ты легко и непрерывно начнешь создавать удивительные инновации, востребованные на рынке!


Вадим Котельников (личный логотип) Вадим Котельников

Основатель, Ten3 Бизнес е-Коуч и Инноварситет







Что мы называем инновациями? Это процесс создания и доставки покупателю новой ценности.

Шин Белка

Fidelity Investments

It's customers that made Dell great in the first place, and if we're smart enough and quick enough to listen to customer needs, we'll succeed.

Michael Dell

Dell Inc.

The primary purpose of leadership is to give your customers the ability to do what they can't do, but would have wanted to do if only they knew they could have done it.

Daniel Burrus

Burrus Research

We see our customers  as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos


I will never put my name on a product that does not have the best that is in me.

John Deere

Deere & Co.

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.

Henry Ford

Ford Motor

Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.

Steve Jobs


I used to call this 'Users, Not Money.' We believe that if we focus on the users, the money will come. In a truly virtual business, if you're successful, you'll be working at something that's so necessary people will pay for it in subscription form. Or you'll have so many users that advertisers will pay to sponsor the site.

Google's 9 Notions of Innovation

Marissa Mayer


We are not funs of focus groups. We don't much care for traditional market research either. We go to the source. Not the "experts" inside a company, but the actual people who use the product or something similar to what we're hoping to create. It's precisely this observation-fueled insight that makes innovation possible. Uncovering what comes naturally to people. And having the strengths to change the rules.

Tom Kelley


Competitive companies constantly look for ways to change every aspect of their business. Then, when they've found them, they make sure that they translate those changes into advantages customers will appreciate and act on.

Andrall Pearson

Harvard Business School

Learning from mistakes and constantly improving products is a key in all successful companies. Listening to customers is a big part of that effort. You have to study what customers say about their problems with your products and stay tuned into what they want, extrapolating from leading-edge buyers to predict future requirements.

Bill Gates


When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.

Mark Zuckerberg


Infosys has laser focus on customers; Infosys brings customers into its premises, into our software engineering and technology lab, so that we can serve our customers better.

Narayna Murthy