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Study what customers say about their
problems with your products and stay tuned into what they want,
extrapolating from leading-edge buyers to predict future
requirements. |
Bill Gates
Microsoft |
 |
We treat our products like our
children. It is only natural, then, that we should be concerned
about how they are getting on in customers' lives, and so go and see
for ourselves. |
Konosuke
Matsushita
Panasonic |
 |
We go to the source. Not the "experts" inside
a company, but the actual people
who use the product or something
similar to what we're hoping to
create. It's precisely this
observation-fueled insight
that makes innovation possible. |
Tom Kelley
IDEO |
 |
I'm not a tech guy. I'm looking
at the technology with the eyes of my customers, normal people's
eyes. |
Jack Ma
AliBaba |
 |
Perhaps
marketing is about to
transition to a new kind of
profession,
one that requires
insight, dedication and
smarts. |
Seth Godin
Squidoo |
|
|
Excellence isn’t about meeting the
spec, it’s about setting the spec.
It defines what the consumer sees as
quality right this minute, and
tomorrow, if you’re good, you’ll
reset that expectation again. |
Seth Godin
Squidoo |
 |
Infosys
has laser focus on customers;
Infosys brings customers into
its premises, into our software
engineering and technology lab,
so that we can serve our
customers better. |
Narayna
Murthy
Infosys |
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