Innovation Quotes

Soichiro Honda on innovation

Soichiro Honda

Japanese engineer and industrialist,

founder of Honda Motor Co.




Challenges, Failures, Feedback

Since I was a small child, one of my dreams has been to compete in motor vehicle races all over the world with a vehicle of my own making, and to win.  >>>

If Honda does not race, there is no Honda.

Racing improves the breed.

There is a Japanese proverb that literally goes 'Raise the sail with your stronger hand', meaning you must go after the opportunities that arise in life that you are best equipped to do.

Success is 99% failure.

Success represents the 1% of your work which results from the 99% that is called failure.

What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things make you tougher.  >>>

We will not be content with this victory alone. We will study why we won and aggressively apply those winning technologies to new cars.

When Congress passes new emission standards, we hire 50 more engineers and GM hires 50 more lawyers.

Real happiness lies in the completion of work using your own brains and skills.

The value of life can be measured by how many times your soul has been deeply stirred.

Inventing New Things

Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it.

To imitate is to imitate forever.

We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.

If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like.


After materials are carried into the factory, nothing but products should be carried out from it.

For the customer who receives a defective product, the product is 100% defective. It doesn't matter to that customer that his was the 1 defect in a million products made. For him, it the product is 100% a failure

Because the water raises rice and the fishes live in the water, I donít want to contaminate it.