Product or service innovation is the result of
to life a new and better way to create customer value that benefits both
the customer and the innovator.
Successful companies introduce new products faster
that the competition and design new products for efficient manufacture.
Successful innovation requires a seamless
integration of all elements in the product development process.
Firms which are successful in
realizing the full returns from their technologies and innovations are able
to match their technological developments with complementary expertise in
other areas of their business, such as manufacturing, distribution, human
resources, marketing, and customer relationships...
Procter & Gamble: Align
Горячие студии в
Процесс дизайна новых продуктов в