Quote

Author

Company

What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. “If you measure it, it will improve.”

Seth Godin

Squidoo

Some companies think of design as an art. We think of design as a science. It doesn't matter who is the favorite or how much you like this aesthetic versus that aesthetic. It all comes down to data. Run a 1% test [on 1% of the audience] and whichever design does best against the user-happiness metrics over a two-week period is the one we launch. We have a very academic environment where we're looking at data all the time.

Google's 9 Notions of Innovation

Marissa Mayer

Google

The logical place to begin is at the end – at the Return on Innovation Investment (R2I). Measuring R2I makes the intangible tangible, thus providing managers, employees and the investment community with valuable information that can be used in a number of ways.

Robert B. Tucker

Innovation Resource

Simplicity applies to measurement also. Too often we measure everything and understand nothing.

Jack Welch

GE

Surprisingly, with all the effort human resource professionals have put into performance appraisal, there are few systemic approaches for defining capabilities a firm needs to win and comparing them to what it has on hand.

Christopher Meyer

Strategic Alignment Group