Be Different and Make a Difference...
You have everything you need to
build something far bigger than
Heretics are engaged,
passionate, and more
everyone else. And they have a
tribe that they support (and
that supports them in return.)
The good news is that more than ever, value
accrues to those that show up, those that
make a difference, those that do work that matters.
Donít try to be the Ďnextí. Instead,
try to be
the changer, the new.
Go ahead, do
Do you believe in what you do? Every day?
It turns out that
belief happens to be a brilliant strategy.
Do What Your Love To Do...
Instead of wondering when your next vacation is, you ought to set up
life you donít need to escape from.
If there was ever a moment to follow
your passion and do work that matters, this is it.
If youíre not proud of where you
work, go work somewhere else.
Having a personality of caring about people is important. You canít be a
good leader unless you generally like people. That is how you bring out
the best in them.
You canít have
good ideas unless
youíre willing to generate a lot of
Are you a serial
person? The goal
is to be an
Ideas in secret die. They need
light and air or they starve to
Big ideas are little ideas that
no-one killed too soon.
Thereís no correlation between how
good your idea is and how likely
your organization will be to embrace
Give up control and give it
away, ... The more you give your
idea away, the more your company
is going to be worth.
Ideas arenít a sideshow that
make our factory a little more
valuable. Our factory is a sideshow
that makes our ideas a little more
No organization ever created an innovation.
People innovate, not companies.
Excellence isnít about meeting the
spec, itís about setting the spec.
It defines what the consumer sees as
quality right this minute, and
tomorrow, if youíre good, youíll
reset that expectation again.
design builds the
success of the
marketing into the product
Perhaps marketing is about to
transition to a new kind of
profession, one that requires
insight, dedication and
If youíre a marketer who doesnít
know how to
adapt, and ultimately discard
products, then youíre no longer a
marketer. Youíre deadwood.
Most organizations spend their
time marketing to the crowd.
Smart organizations assemble the
Once youíve managed to create
something truly remarkable, the
challenge is to do two things
Milk the Cow for everything
its worth. Figure out how to
extend it and profit from it
for as long as possible.
Create an environment where
you are likely to invent a
new Purple Cow in time to
replace the first one when
its benefits inevitably